Early access

How Gaming Can Help You in Marketing — Crusader Kings 3

2021.10.11
Jake from Game Academy

(Image credit: Paradox Interactive)

Part of my day-to-day work involves marketing. I, along with my bosses, come up with plans and strategies to grow our reach and spread the name of Game Academy.

Some of the best preparation I’ve had for this role comes from playing Crusader Kings 3.

Crusader Kings 3 is a grand strategy game. What does that mean? Well, it basically means it is playing with maps (oh, and it’s pretty complicated).

You spend much of your time coming up with plans, strategies and schemes that take years (in game) to execute. All of this while dealing with random and scripted events that crop up to knock you off your stride.

Through the in-game mechanics, you can mastermind inheriting whole kingdoms without fighting a single battle. You can gain claims on empires to elevate your position. You can put yourself on your liege’s throne with the support of your fellow vassals.

But this all takes time, it’s a game that requires some patience. A game that requires planning of strategies and then gradual execution as the time becomes right.

These skills are also desired in digital industries, particularly in marketing, and are often the focus of interview questions.

Games are a place where skills can be learned and honed. Skills that are absolutely applicable to real world scenarios and are in high demand.

In order to attract the right talent, forward thinking companies should view gaming as a good source of experience and examples that can be used in interviews.

Tags: Strategy Games Planning Marketing Gaming Skills

There are more and more companies that want game-like narratives and expression of pop culture in their marketing campaigns

Sign up to comment